What to think and what to do becomes fuzzy because what once worked is no longer working and you may not know why. Not only in the marketplace but also in the mind and body. I am starting with the SHIFT tactic #1 Get Real, Get Right because how can mindset and action not be your #1 priority? I feel some are a priority for me and my market center at this moment in time. I am going to jump around the 12 tactics as I review and master this book. I have read the book front to cover 3 times and skimmed my highlighted parts twice. Time to start reviewing the SHIFT written by Gary Keller in depth.
Live SHIFT Real Estate Coaching With Tony DiCello How I See Shift Helping My Real Estate Office SHIFT Real Estate Training In Keller Williams Everett In the next couple of posts I will explore “Protect Your Margin” and “Get Your Money Smart Again”. Lead with revenue: working from a position of profitability or, working from a position of having enough revenue already on the books so you know exactly when profitability starts.
#KW MILLIONAIRE REAL ESTATE AGENT BOOK PLUS#
If you are familiar with the Millionaire Real Estate Agent book, you already are familiar with the “lead with revenue” term from the budget model.Ĭost-plus: every dollar spent should return its original amount plus a reasonable profit There are two important terms that Gary uses when thinking about your business expenses. (In a whisper) Psst…this is also great advice for our personal life and personal expenses. We call this re-margining your business.” (SHIFT page 30) So when the market shifts, you must create a budget that matches your revenue. The profit you seek will always be made in the way you manage your money. Gary shares with us what the business of profit is really about, “Generating more income may be impossible in the short run and take too much time in the long run….Get your expenses lower-now!” (SHIFT page 29) Trying to “revenue” your way out is not the best strategy. Tactic #2 tells us that the first change in your business is to “re-expense” itself. Does this SHIFT in the real estate market feel uncomfortable to you? Gary starts off this tactic by telling us to get ready to be uncomfortable. Re-Margin Your Business – Expense Management. I reviewed SHIFT Tactic #1 Get Real, Get Right – Mindset & Action, so now its time to move on to Gary Keller’s #2 tactic from his new book “SHIFT”.
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